Keith Wasserstrom is an executive business coach. He helps frustrated business owners, leadership teams, and executives manage their businesses more efficiently with clarity, alignment, accountability, productivity, and both personal and financial freedom. So, executives, leadership teams, and owners can enjoy growing their businesses in an environment that fosters respect, fun, and personal success, while the leadership team knows exactly what needs to get done and exactly who needs to do it. So, the owner or chief executive can spend more time doing things he or she loves rather than working on the nitty gritty of the business. Keith joined System & Soul to help leadership teams of businesses cut through the clutter and chaos and help them with their systems (structure and processes—how they deliver their products and services), their identity (their values; and where the thing they do best intersects with what they are most passionate about), their people (make sure the right people are in the right seats; and make sure they are aligned with the Company’s mission, culture, and values), and their accountability (measuring the progress of the company, teams, and individuals on a weekly, quarterly, and annual basis) to make sure the company and its employees are performing optimally in an environment that supports personal growth and development.